Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allow any developer to narrowly target specific audiences via their app.
The tool is a part of Facebook’s Analytics for Apps mobile analytics solution, which is now used by 800,000 app developers.
The company first announced Analytics for Apps last year at Facebook’s F8 developer conference. At this year’s event, Facebook introduced its free, customizable push campaigns tool into closed beta in order to help businesses target users based on the actions they take while using the app.
View Facebook Push Notifications video